Client Spotlight - ACAPMA

ACAPMA (Australasian Convenience and Petroleum Marketers Association) has a membership following of 90% of the 120 or so businesses that operate in petroleum distribution and storage and represents almost half of the 6400 service stations within Australia.ACAPMA is responsible for independent SMEs operating in regional and rural Australia and provides resources and training as the peak body responsible for the development and growth of the petroleum distribution and petrol convenience retail industries.The association needed a website designed with more functionality and Database Marketing ability, leading General Manager Nic Moulis to contact Bloomtools. “I couldn’t measure website referrals in the past,” he says, adding that one stand-out improvement since launching the new website has been an increase in inquiries. https://www.bloomtools.com/blog/client-spotlight---acapma

How do you get Google to recognise your business website?

You have a fantastic product or service to offer. Now you want people to be able to find you. You want to optimise your website so that Google places you within the first few listings on its search engine pages.Google says that 97% of all people search online, when looking for a local business, product or service.Google’s answer is to focus on what is best for your target market and continue to communicate with this key group about your products, services, expertise, promotional offers and latest news etc and Google will automatically notice you. https://www.bloomtools.com/blog/how-do-you-get-google-to-recognise-your-busin...

Older Australians are more likely to purchase from Australian online retailers

If your target market is in this older age bracket, and you have been considering selling some of your products online, then don’t hold back anymore as they are now very active online, and looking to buy from Australian providers. http://www.bloomtools.com/blog/older-australians-are-more-likely-to-purchase-...

Google Chrome hits Internet Explorer out of the park

Good news for Bloomtools users! Bloomtools’ favoured internet browser Google Chrome has overtaken Microsoft Internet Explorer (IE) as the world’s most popular web browser. Chrome’s market share increased to 32.8%, topping IE’s 31.9%, according to new data from StatCounter. http://www.bloomtools.com/blog/google-chrome-hits-internet-explorer-out-of-th...

Getting more out of your Google search

Some of the tools require you to change the way you type in your query. For instance, if you want to search for all the synonyms of your search term as well, put the ~ sign immediately in front of your term. Or to get the definition of a word, type “Define” and then the word to produce a list of results that explain your search term. http://www.bloomtools.com/blog/getting-more-out-of-your-google-search

Learn about Facebook Timeline for your business page

Have you just found out that your Facebook Business Page has been switched to the new timeline format? Well, don’t worry, we’ve just published an article that will help you make sense of the changes and give you some advice for updating your page http://www.bloomtools.com/blog/learn-about-facebook-timeline-for-your-busines...

Andrew Osborn joins Bloomtools

Andrew Osborn joined Bloomtools as our latest Internet Consultant! Based in Adelaide, Andrew brings to Bloomtools wealth of experience and passion for marketing and business.If you’re based in Adelaide, don’t be surprised if you recognise his name. http://www.bloomtools.com/blog/andrew-osborn-joins-bloomtools

Older Australians are more likely to purchase from Australian online retailers

If your target market is in this older age bracket, and you have been considering selling some of your products online, then don’t hold back anymore as they are now very active online, and looking to buy from Australian providers.read more at http://www.bloomtools.com/blog/older-australians-are-more-likely-to-purchase-...

Updates to the Google Analytics site speed measurement

Google has released another update to its already powerful Analytics application. This time it aims to improve the analytics generated on your site speed, which is another way of saying how long it takes your website page to load. http://www.bloomtools.com/blog/updates-to-the-google-analytics-site-speed-mea...